Tracking and behaviour analysis for websites & apps
I create tracking concepts for various web & app analytics tools, accompany the implementation of the tracking implementation, ensure the correct data is received, analyse the data, derive optimisation potential from it and carry out A/B tests to optimise the websites or apps.
Skills
Tracking Concepts
If a new implementation or fundamental change to the tracking architecture is pending or if the tracking for a new feature simply needs to be designed, I provide support throughout the entire process.
Web & App Analytics
Using data from Adobe Analytics, Google Analytics 4 and Matomo Analytics, I create targeted reports and derive optimisation potential from them.
Web Development
My many years of professional experience in web development (HTML, CSS, Javascript, PHP, SQL, Ruby) form a good basis for technical web analysis.
Optimisation through A/B tests
Based on hypotheses, I carry out A/B tests with tools such as Adobe Target or Google Optimise and analyse the results. This allows controlled experiments to be carried out on websites and in apps.
Tag Management Implementations
I have experience with Adobe Launch, Google Tag Manager and Matomo Tag Manager and I am quick to familiarise myself with new technologies.
Cookie Consent Management
Using tools such as OneTrust and Usercentrics, I configure cookie consent banners for websites and apps and process the consent information in the corresponding tag manager.
Blogposts
Setting up a self hosted server-side GTM on a Raspberry Pi or Ubuntu / Debian Server
The Server Side Google Tag Manager (server-side GTM or ssGTM) is a very powerful tool from Google which allows us to move […]
Read moreFlorian Götting
About me
Education
I completed my e-commerce degree (Bachelor of Science) at the FHWS in Würzburg in 2019 with a grade of 1.5.
In the specialisation “Conversion Optimisation”, I spent the last two semesters deepening my knowledge in the field of qualitative and quantitative user research and learning about the customer-centric development of websites and apps.
In my bachelor’s thesis, I developed a tracking plugin for WordPress that offers an analytics interface similar to the Adobe Analytics Workspace.
Practical experience
- 12/2023 – today: Employed as Senior Expert Tracking Engineer at Fressnapf
- 02/2022 – 11/2023: Employed as Senior Web Analyst at IBM iX Berlin
- 08/2019 – 12/2021: Employed as an app analyst at CEWE
- 03/2018 – today: Freelancer for data analyses and web development
- 09/2017 – 02/2018: Trainee for tracking and data analyses in the mobile apps team at zooplus in Munich
- 01/2015 – 09/2017: Self-employed web developer
